Course Code: TH1HE168 UCAS Code: N990 Business Management (Digital Marketing) - BA Hons Degree - Topup* Duration1 Year Day/s of week Time09:00 - 16:00 Next course dates Start dateLocationDuration / Fees 11 Sep 2023 University Centre 1 Year / £8,750 Apply now 09 Sep 2024 University Centre 1 Year / £8,750 Apply now Overview Is this course for me? What will I learn? How will I be assessed? Key information Where could this course take me? Course SummaryAdvancing your digital marketing skill set, this course 'tops-up' our Business Management (Digital Marketing) - Foundation Degree and sets you up with the knowledge and ability to manage digital marketing on a global scale. You will also develop an excellent range of management and leadership skills to support your management career, be accredited by the Chartered Management Institute and achieve the Level 5 Qualification in Leadership and Management as part of your degree programme. By gaining dual accreditation with CMI, you will stand out from other candidates when entering the graduate job market and, as a result, be highly sought after by employers. What's more, you will also have the opportunity to become a Chartered Manager which would really cement your status as a serious contender for key marketing and managerial roles.. , * Course subject to revalidation. For more information, visit our dedicated page. Entry Requirements Only applicants that have successfully completed the Foundation Degree in Business Management (Digital Marketing), validated by Lancaster University, with Blackpool and The Fylde College are eligible to apply to this course. Course Detail This one-year top-up programme offers students the opportunity to enhance their understanding of contemporary business environments on a national and international level, allowing them to develop the skills necessary to deliver marketing campaigns that operate successfully on a global scale and take into account the complexities and nuances of different markets around the world. It also provides key information on corporate cultures and behaviours and how these impact both internally and externally on business performance. Giving students an in-depth understanding of contemporary management theories allows them to critically analyse businesses and offer insights into how to strategise change management and business growth. A dissertation module provides students with the opportunity to research their own area of interest within the world of digital marketing. Qualification ObtainedBA (Hons) in Business Management (Digital Marketing) Industry Placement and Field TripsThere are no work placements and no field trips on this course. Learning and Teaching Methods Scheduled Learning Scheduled time relates to the time you spend in directed study with the guidance and support of our academic tutors. Scheduled learning can take a variety of forms and will vary from one course to the next, but may include lectures, seminars, tutorials, project supervision, demonstrations, studio or workshop time, fieldwork and external visits. Independent Study Higher education courses rely on students undertaking work outside of formal, scheduled sessions and this is generally categorised as independent study. Independent study might include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks and revision. Placement Many of the degree programmes at B&FC incorporate opportunities for work placements to provide you with the opportunity to link your studies to relevant professional practice in a real work environment. Our programme teams are able to offer support in securing an appropriate work placement where it forms part of your programme, and will work closely with you during the placement to ensure that the opportunity allows you to develop personally, professionally and academically. Expert Tutors All staff involved in the delivery of higher education courses within the College are approved to teach the subjects and modules they deliver. The approval process ensures that staff delivering a given programme are appropriately qualified and, where appropriate, possess relevant technical and industrial experience and professional practice. What will I learn? Modules at level 6 Module TitleCodeCreditsOptional? International Business Perspectives TH6MD263 20 No Developing Performance TH6MD264 20 No Dissertation TH6MD265 40 No Digital Business and New Technologies TH6MD266 20 No Marketing Management and Strategy TH6MD268 20 No How will I be assessed? Assessment MethodLevel 4Level 5Level 6 Coursework 0% 0% 74% Exam 0% 0% 10% Practical 0% 0% 16% Learning Methods Learning MethodLevel 4Level 5Level 6 Scheduled 0 0 304 Independent 0 0 876 Placement 0 0 20 Total 0 0 1200 Programme Specification Programme Spec BSM-M-2018.pdf Adobe PDF, 230.02 KB Career Options and Progression Business management degrees open up a world of opportunity when it comes to looking for graduate employment, none more so at this current time than those with a specialisation in digital marketing which is an area of exceptionally high demand. The Digital Marketing Management pathway could lead to working in roles such as Digital Marketeer, Marketing Advisor, Social Media Manager; Marketing Executive; Communications Manager. And graduates from our courses have already gone on to trainee graduate roles with high profile companies such as BAE, Tesco and the NHS as well as local employers including Blackpool Pleasure Beach and Blackpool Transport. Former graduates are also pursuing their studies with PGCE teacher training or professional qualifications, with others working towards Masters degrees. Some entrepreneurial students have even set their sights on building their own portfolio of marketing and managerial work and have chosen to start their own businesses.