Business Management (Digital Marketing) - BA Hons Degree - Topup*

Only applicants that have successfully completed the Foundation Degree in Business Management (Digital Marketing), validated by Lancaster University, with Blackpool and The Fylde College are eligible to apply to this course.

Course Detail

This one-year top-up programme offers students the opportunity to enhance their understanding of contemporary business environments on a national and international level, allowing them to develop the skills necessary to deliver marketing campaigns that operate successfully on a global scale and take into account the complexities and nuances of different markets around the world.

It also provides key information on corporate cultures and behaviours and how these impact both internally and externally on business performance. Giving students an in-depth understanding of contemporary management theories allows them to critically analyse businesses and offer insights into how to strategise change management and business growth.

A dissertation module provides students with the opportunity to research their own area of interest within the world of digital marketing.

Scheduled Learning

Scheduled time relates to the time you spend in directed study with the guidance and support of our academic tutors. Scheduled learning can take a variety of forms and will vary from one course to the next, but may include lectures, seminars, tutorials, project supervision, demonstrations, studio or workshop time, fieldwork and external visits.

Independent Study

Higher education courses rely on students undertaking work outside of formal, scheduled sessions and this is generally categorised as independent study. Independent study might include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks and revision.

Placement

Many of the degree programmes at B&FC incorporate opportunities for work placements to provide you with the opportunity to link your studies to relevant professional practice in a real work environment. Our programme teams are able to offer support in securing an appropriate work placement where it forms part of your programme, and will work closely with you during the placement to ensure that the opportunity allows you to develop personally, professionally and academically.

Expert Tutors

All staff involved in the delivery of higher education courses within the College are approved to teach the subjects and modules they deliver. The approval process ensures that staff delivering a given programme are appropriately qualified and, where appropriate, possess relevant technical and industrial experience and professional practice.

Business management degrees open up a world of opportunity when it comes to looking for graduate employment, none more so at this current time than those with a specialisation in digital marketing which is an area of exceptionally high demand.

The Digital Marketing Management pathway could lead to working in roles such as Digital Marketeer, Marketing Advisor, Social Media Manager; Marketing Executive; Communications Manager. And graduates from our courses have already gone on to trainee graduate roles with high profile companies such as BAE, Tesco and the NHS as well as local employers including Blackpool Pleasure Beach and Blackpool Transport.

Former graduates are also pursuing their studies with PGCE teacher training or professional qualifications, with others working towards Masters degrees.  Some entrepreneurial students have even set their sights on building their own portfolio of marketing and managerial work and have chosen to start their own businesses.