Content Creator - Advanced Apprenticeship (From 01 August 2024 Only)

Start date	Location	Duration
Anytime	University Centre		Enquire now

Course Summary

As a Content Creator apprentice you will be responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. In your apprenticeship placement you will respond to customer/client briefs, perform research, prepare and develop the media messaging and produce both audio and visual content to maximise audience engagement.

You will develop the skills and understanding of capturing the strategy and objectives of a brand and needs of the client or employer you are representing. The content you create can be used as part of media, advertising and marketing campaigns.

In their daily work, an employee in this occupation interacts with a wide range of internal and external stakeholders throughout the end-to-end content creation process. Typically, they are likely to interact with clients, marketing and digital teams, production teams, budget holders, contributors, artists and end users.

A Content Creator would need to take into account ethical considerations and wider organisational policies. A Content Creator would typically report to a senior colleague within their functional area. They are required to keep up-to-date with new technologies, platform developments and consumer trends.

Entry Requirements

For this apprenticeship you will need:

A successful interview with the employer
The ability to study independently
Good communication skills
Enthusiasm and a genuine interest in the subject
A good work ethic towards the industry

Industry Placement and Field Trips

There may be opportunities for field trips throughout the duration of the apprenticeship. These are not mandatory however they are encouraged as field trips can be a great way to give you an interesting insight into the industry.

Learning and Teaching Methods

The Content Creator apprenticeship offers one face-to-face teaching days per week. A blend of teaching methods including lectures, tutorials, practical exercises and group discussions are employed to ensure a well-rounded learning experience.

This format fosters real-time engagement, allows direct feedback and caters to various learning styles, equipping apprentices with essential skills for a career in content creation.

Throughout this apprenticeship you will gain knowledge, skills and experience in the following:

Plan, research and develop creative content in response to a brief
Develop and create written content that can be used for multiple platforms and audiences
Create video, graphic, web and audio content
Manage online content using management and distribution systems
Evaluate the effectiveness of online campaigns using reports and analytics
Time management and collaborative working
Manage projects and effective communication
Professional development and evaluation

Assessment Methods

After a duration of 12-15 months on the Content Creator Apprenticeship there is an end point assessment. This is done in the final part of the apprenticeship and is how your knowledge and skills are assessed.

The Content Creator end point assessment (EPA) involves the following:

Observation at work
Set test and interview
Submission of Portfolio

Other Costs and Equipment Needed

Terms and Conditions

Please read our full terms and conditions for more information.

Career Options and Progression

There are many opportunities for aspiring Content Creators across the country in both creative and non-creative industries. Companies can vary in size from micro-businesses to multi-nationals. They might be a digital agency, marketing or communication departments, charity, broadcaster, independent business or social media organisation.

With more organisations looking to project their brands personality and services, the demand for people who can produce high-quality content is growing fast.

Typical job titles include:

Content Assistant
Content Creator
Content Producer
Junior Content Producer
Multimedia Executive
Social Media Assistant
Social Media Co-ordinator
Social Media Executive