Digital Marketing - Apprenticeship

Course Code: WP00030


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Course Overview

The course duration is at least 12 months.

The learner has to undertake 36 credits , made up as follows:
NVQ Diploma in Marketing (NVQ) – 21 credits of which 10 credits are mandatory, these units are:
•    Collect and organise market research data
•    Contribute to measuring the marketing response
•    Improve own performance in a business environment
•    Work with other people in a business Environment

There are many optional units that meet your individual circumstances, they may include:
•    Analyse competitor activity
•    Evaluate market research data
•    Support the coordination of an event
•    Website software
•    Use digital and social media in marketing campaigns
•    Develop customer relationships

Certificate in Principles of Marketing – 15 credits, of which 13 credits are mandatory. These units include:

•    Principles of Marketing Theory
•    Understanding Legal, Regulatory and Ethical Requirements in Sales or Marketing
•    Principles of Personal Responsibilities and working in a business environment
Optional units include:
•    Principles of Digital Marketing 
•    Principles of Market Research
•    Understanding the Relationship between Sales and Marketing

Entry Requirements

There are no mandatory entry requirements for this Apprenticeship framework. However employers are looking to attract apprentices who have a strong interest in working in Marketing and who enjoy communicating with customers. They expect applicants to demonstrate a "can do" attitude and have basic numeracy, literacy and communication skills on which the Apprenticeship will build. 

Career Options and Progression

Assessment Methods

Teaching and Learning Methods

Apprentices will build an electronic portfolio of work containing examples of work-based evidence and observations. This will confirm competence and knowledge and may  include:
•    Personal statements
•    Photographs/videos (where allowed)
•    Assessor observations
•    Testimonies from colleagues
•    Evidence of questioning or discussions, (written or voice recordings)

Industry Placement and Field Trips

Other Costs and Equipment Needed

Expert Tutors

All staff involved in the delivery of any courses within the College are approved to teach and/or assess the subjects and modules they deliver. The approval process ensures that staff delivering and/or assessing a given programme are appropriately qualified, with relevant technical and industrial experience and professional practice.

Tuition Fees

Terms and Conditions

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