Business Management (Digital Marketing) - Degree Apprenticeship

Course Code: TN00013


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Course Overview

Advance your digital marketing management career with the Chartered Manager Degree Apprenticeship (CMDA) programme. This apprenticeship programme comprises the Lancaster University Fd and BA Hons Management (Digital Marketing) degree and is accessed through your existing organisation and their internal funding processes.

You will be provided with an excellent range of management and leadership skills to support your management career. You will also be accredited by the Chartered Management Institute and achieve the L5 Qualification in Leadership and Management as part of your degree apprenticeship programme. Through gaining dual accreditation with CMI, you will stand out from other candidates and be highly sought after by employers. You will also have the opportunity to become a Chartered Manager. The key to your success is the application of theory to the workplace in every module that you study.

The programme has been designed with real industry flexibility at the heart of its design. In the first year of study you will experience a range of modules which will feature Marketing, Finance, Human Resources and Leadership. This then gives you the freedom to study Digital Marketing as a specialism in the second and third year of your study, alongside core leadership and management modules.

Entry Requirements

The employer would ordinarily assess the applicant to commence this programme. We would expect applicants to have:

A minimum of 80 UCAS points in an appropriate discipline. Applicants who are able to demonstrate substantial relevant work/life skills or knowledge will also be considered on an individual basis.

All applicants must be in employment for the duration of the apprenticeship.

Career Options and Progression

Assessment Methods

Teaching and Learning Methods

Contact hours on this apprenticeship are flexible depending on the employer needs, however they will be roughly 6 hours contact delivery a month and 6 hours blended delivery a week

The teaching and learning methods are designed to deliver the programme outcomes of the foundation degree and to support you in becoming independent researcher, self-starter and lifelong learner with a high degree of employability.

A range of delivery techniques, including problem based learning, lectures, seminars, webinars, work based learning and other interactive activities are deployed on the programme. At both levels 4 and 5, you will be encouraged to conduct wider reading around your subject area to facilitate independent learning and study skills, guided and supported by staff member’s expertise and specialisms.

Industry Placement and Field Trips

Other Costs and Equipment Needed

Expert Tutors

All staff involved in the delivery of any courses within the College are approved to teach and/or assess the subjects and modules they deliver. The approval process ensures that staff delivering and/or assessing a given programme are appropriately qualified, with relevant technical and industrial experience and professional practice.

Tuition Fees

Terms and Conditions

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