Course Code: TM1FE029 Digital Promotion for Business - Level 2 Next course dates Start dateLocationDuration 27 Feb 2025 Bispham Campus 5 Weeks Apply now Overview Is this course for me? What will I learn? How will I be assessed? Key information Where could this course take me? Course SummaryThe Level 2 in Business Administration is a 5-week course aimed at those aged 19 and over who want to upskill to gain employment within the administration sector. Individuals who thrive on being organised, enjoy working with a broad range of people, have a good eye for detail and are capable of juggling multiple tasks at the same time make great administrators and their importance to organisational success should not be underestimated. As an administrator you'll provide office support and play a vital role in the smooth running of your employer's business. Duties may include fielding telephone calls, receiving and directing visitors, organising travel, creating spreadsheets and presentations, and filing. You may also be responsible for office projects and tasks, as well as overseeing the work of junior administrative staff. Successful completion of the full programme leads to achieving the Pearson BTEC Level 2 Certificate in Principles of Business Administration. The course may be free, depending on your circumstances, and you could also access a range of financial support – including help with childcare. To check the eligibility criteria, please visit our page dedicated to adult fees and funding. Steps to Employment This course part of a series of four courses that you can study individually or as a group. If you complete all the courses, this would significantly enhance your prospects for employment in any business. The other courses include: Team Leadership (Level 2) Digital Promotion for Business – Level 2 Principles of Customer Service – Level 2 Entry Requirements This programme is for adults aged 19 and over who are seeking to gain qualifications within the fundamentals of business. You will also need to complete a basic entry assessment, and we will invite you to have an informal discussion with the course tutor. Qualification ObtainedCertificate in Digital Promotion for Business (OG) Entry Requirements This programme is for adults aged 19 and over who are seeking to gain qualifications within the fundamentals of business. You will also need to complete a basic entry assessment, and we will invite you to have an informal discussion with the course tutor. Qualification Obtained Certificate in Digital Promotion for Business (OG) Industry Placement and Field TripsThere are no work placement opportunities or field trips associated with this course. Learning and Teaching Methods The Level 2 Certificate in Digital Promotion for Business can comprises of the following topics: Digital promotion for business (13%) Understanding search engine optimisation for business (13%) Coordinating the use of digital media for business (13%) Emergent digital techniques for business (13%) Producing digital promotional content for business (13%) Data protection and digital media for business (9%) Measuring the effectiveness of digital promotional activity for business (13%) Understanding social media (13%) At Blackpool and The Fylde College we recognise that all students learn differently and for some it may be a return to the classroom following a break from formal learning. Our tutors work with you to ensure that their teaching methods support the way that you like to learn. One key teaching and learning method is that of demonstrations. Your tutors ensure that demonstrations are used whenever possible so you can see the practical skill being used so you can then practice the skill. You will work collaboratively with your peers in group work, presentations and within practical sessions. There will be dedicated individual/self-study time on your programme which needs to be supported by your own study out of the College learning environments. E-learning is also a key element of all our courses and will involve you using our Moodle platform for independent study and learning. Within the curriculum we also use a range of on-line apps to support, enhance and motivate learning. Your tutors will be support you with new technologies used in the classroom. Expert Tutors All staff involved in the delivery of adult education courses within the College are approved to teach the subjects and modules they deliver. The approval process ensures that staff delivering a given programme are appropriately qualified and, where appropriate, possess relevant technical and industrial experience and professional practice. The Level 2 Certificate in Digital Promotion for Business can comprises of the following topics: Digital promotion for business (13%) Understanding search engine optimisation for business (13%) Coordinating the use of digital media for business (13%) Emergent digital techniques for business (13%) Producing digital promotional content for business (13%) Data protection and digital media for business (9%) Measuring the effectiveness of digital promotional activity for business (13%) Understanding social media (13%) Industry Placement and Field Trips There are no work placement opportunities or field trips associated with this course. Learning and Teaching Methods At Blackpool and The Fylde College we recognise that all students learn differently and for some it may be a return to the classroom following a break from formal learning. Our tutors work with you to ensure that their teaching methods support the way that you like to learn. One key teaching and learning method is that of demonstrations. Your tutors ensure that demonstrations are used whenever possible so you can see the practical skill being used so you can then practice the skill. You will work collaboratively with your peers in group work, presentations and within practical sessions. There will be dedicated individual/self-study time on your programme which needs to be supported by your own study out of the College learning environments. E-learning is also a key element of all our courses and will involve you using our Moodle platform for independent study and learning. Within the curriculum we also use a range of on-line apps to support, enhance and motivate learning. Your tutors will be support you with new technologies used in the classroom. Expert Tutors All staff involved in the delivery of adult education courses within the College are approved to teach the subjects and modules they deliver. The approval process ensures that staff delivering a given programme are appropriately qualified and, where appropriate, possess relevant technical and industrial experience and professional practice. Assessment MethodsThe objectives of this qualification are to: Progress to other related general and/or vocational qualifications Develop their understanding of a wide range of topics - including search engine optimisation (SEO), data protection and social media. The Level 2 Certificate in Digital Promotion for Business can comprises of the following topics: Digital promotion for business (13%) Understanding search engine optimisation for business (13%) Coordinating the use of digital media for business (13%) Emergent digital techniques for business (13%) Producing digital promotional content for business (13%) Data protection and digital media for business (9%) Measuring the effectiveness of digital promotional activity for business (13%) Understanding social media (13%) Assessment is 100% coursework through a variety of internally assessed methods, including assignments, workbooks, presentations, interviews and practical assessments. There are no exams for this qualification. Other Costs and Equipment NeededAll students will be expected to provide their own stationery, to include pens, a notepad and an A4 folder. Replacement ID badges will be at a cost of £3 (or £8 if incorporated with a bus pass). For photocopying, students are provided with the first 80 black and white copies free of charge. Any additional black and white copies are charged at 4p per copy. There will be a wide variety of extracurricular opportunities, which we will advise you about at the start of the academic year. These are not mandatory. The costs will vary according to each activity and will be made available to you at enrolment. Tuition Fees Some courses are fully funded for adult learners and, for those that aren’t, you can apply for an Advanced Learner Loan. You may also be eligible for financial support which can include help with childcare. To check if you’re eligible and to apply for financial help, please visit our tuition fee guide for adult learners. Regulation and Accreditation Accrediting Institution: N/A Awarding Body: Pearson Terms and Conditions Read our full terms and conditions for more information. Tuition Fees Read our tuition fees guide. Other Costs and Equipment Needed All students will be expected to provide their own stationery, to include: pens, notepad and an A4 folder. Replacement ID badges will be at a cost of £3 or £8 if incorporated with a bus pass. For photocopying, students are provided with the first 80 black and white free of charge. Any additional copies for black and white are charged at 4p per copy. An extra curricula calendar will be made available at the start of the academic year. There will be a wide variety of opportunities for participation, however, these are not mandatory. The costs will vary according to activity and will be available to you at sign up. Regulation and Accreditation Accrediting Institution: N/A Awarding Body: NCFE Terms and Conditions Read our full terms and conditions for more information. Career Options and Progression Career options and progression Successful completion of the STEPS study package will allow you to enrol onto one off our adult Level 3 Programmes: Level 3 Foundation Diploma in Business 19+ Level 3 Extended Certificate in Business 19+ Level 3 Certificate in Principles of Business Administration With the additional year studying level 3 you may then be eligible to progress into Higher Education. Equally many students also progress into employment after their studies.