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Business Management (Digital Marketing) - BA Hons Degree - Topup*


Advancing your digital marketing skill set, this course 'tops-up' our Business Management (Digital Marketing) - Foundation Degree and sets you up with the knowledge and ability to manage digital marketing on a global scale. You will also develop an excellent range of management and leadership skills to support your management career, be accredited by the Chartered Management Institute and achieve the Level 5 Qualification in Leadership and Management as part of your degree programme.

By gaining dual accreditation with CMI, you will stand out from other candidates when entering the graduate job market and, as a result, be highly sought after by employers. What's more, you will also have the opportunity to become a Chartered Manager which would really cement your status as a serious contender for key marketing and managerial roles.

  • Course code TH1HE168
  • UCAS code N990
  • Duration 1 Year
  • Day/s of week
  • Time 09:00 - 16:00

Next course dates

Start date Location Duration
09 Sep 2024
University Centre
1 Year

Where can this subject lead?

Career progression

Business management degrees open up a world of opportunity when it comes to looking for graduate employment, none more so at this current time than those with a specialisation in digital marketing which is an area of exceptionally high demand.

Former graduates are also pursuing their studies with PGCE teacher training or professional qualifications, with others working towards Masters degrees.  Some entrepreneurial students have even set their sights on building their own portfolio of marketing and managerial work and have chosen to start their own businesses.


Employment Opportunities

The Digital Marketing Management pathway could lead to working in roles such as Digital Marketeer, Marketing Advisor, Social Media Manager; Marketing Executive; Communications Manager. And graduates from our courses have already gone on to trainee graduate roles with high profile companies such as Tesco and the NHS as well as local employers including Blackpool Pleasure Beach and Blackpool Transport.

Key information

Entry Requirements

Only applicants that have successfully completed the Business Management - Foundation Degree validated by Lancaster University, with Blackpool and The Fylde College are eligible to apply to this course.

This one-year top-up programme offers students the opportunity to enhance their understanding of contemporary business environments on a national and international level, allowing them to develop the skills necessary to deliver marketing campaigns that operate successfully on a global scale and take into account the complexities and nuances of different markets around the world.

It also provides key information on corporate cultures and behaviours and how these impact both internally and externally on business performance. Giving students an in-depth understanding of contemporary management theories allows them to critically analyse businesses and offer insights into how to strategise change management and business growth.

A dissertation module provides students with the opportunity to research their own area of interest within the world of digital marketing.

Qualification obtained

BA (Hons) in Business Management (Digital Marketing)

Fees and funding

Please visit our finance page for more information on tuition fees and available financial support.

Extra costs and equipment

You will not be required to purchase any additional equipment to undertake this programme as the college has resources available to students. However, there may be some opportunities that will not be a requirement of the programme but will be available to students at an additional cost.

Regulation and Accreditation

Accrediting Institute: N/A

Awarding Body: Lancaster University

Regulatory Body: Office for Students (OfS)

Terms and conditions

Read our full terms and conditions for more information.

What will I learn?

Industry placement, field trips and guest speakers

There are no work placements and no field trips on this course.

  • Modules at level 6

    Module title Code Credits Optional
    International Business Perspectives TH6MD263 20 No
    Developing Performance TH6MD264 20 No
    Dissertation TH6MD265 40 No
    Digital Business and New Technologies TH6MD266 20 No
    Marketing Management and Strategy TH6MD268 20 No

Programme Specification

Download our Programme Specification for this course.

How will I learn?

Scheduled Learning

Scheduled time relates to the time you spend in directed study with the guidance and support of our academic tutors. Scheduled learning can take a variety of forms and will vary from one course to the next, but may include lectures, seminars, tutorials, project supervision, demonstrations, studio or workshop time, fieldwork and external visits.

Independent Study

Higher education courses rely on students undertaking work outside of formal, scheduled sessions and this is generally categorised as independent study. Independent study might include preparation for scheduled sessions, follow-up work, wider reading or practice, completion of assessment tasks and revision.

Expert tutors

All staff involved in the delivery of higher education courses within the College are approved to teach the subjects and modules they deliver.

The approval process ensures that staff delivering a given programme are appropriately qualified and, where appropriate, possess relevant technical and industrial experience and professional practice.

Learning Methods

Learning Method Level 4 Level 5 Level 6
Scheduled 0 0 304
Independent 0 0 876
Placement 0 0 20
Total 0 0 1200

How will I be assessed?

How will I be assessed?

Assessment Method Level 4 Level 5 Level 6
Coursework 0% 0% 74%
Exam 0% 0% 10%
Practical 0% 0% 16%