English: Communication at Work - BA Hons (Lancaster University)
Qualification Obtained: BA (Hons) in English (Communication at Work)
This innovative programme provides skills and knowledge in the practical application of Linguistics, English Language, Psychology, Media Communication and Cultural Studies, allowing you and, ultimately, your employer to raise the skill base around the appropriate use of language. Its strong vocational focus and varied content ensure that you gain high-end communication skills, transferable across a wide range of workplace disciplines. If you're keen to succeed, passionate about learning with good writing skills and an interest in English, this course is for you.
A realistic learning environment coupled with the development of entrepreneurial and enterprise skills will prepare you to enter the highly competitive creative industries.
Course Entry Requirements
PLEASE NOTE – Only students who have studied the Foundation Degree in English: Communication at Work at Blackpool and The Fylde College and achieve a PASS will be considered for this Top up course.
2017 Entry Requirements
A new UCAS Tariff will be used for courses starting from September 2017, the new entry requirements are as follows;
Only students who have studied the Foundation Degree in English: Communication at Work at Blackpool and The Fylde College and have achieved a minimum of a pass will be considered for this top-up course.
Career Options and Progression
Upon successful completion of the BA (Hons) English: Communication at Work degree, you are well suited to further study at MA level or equivalent in a range of subject areas. We have had students progressing to undertake MAs in Marketing, TESOL and Business Studies and PGCEs in primary education.
Modules and Assessment
BCW 301 Dissertation
The Dissertation will normally be an empirical investigation incorporating secondary sources. The dissertation option will enable you to demonstrate the application of those analytical, investigative and evaluative skills developed during earlier and /or concurrent components of the course. The dissertation will also allow you to pursue issues in depth and undertake your own research with limited supervision. The topic chosen will normally be based on one of the major areas of study within the degree structure or will integrate two or more of these areas.
BCW 302: Communicating Meaning
In this module, you will be encouraged to look at the nature of written discourse and at how we imply and infer ‘meaning’. It will also encourage you to explain how these ‘additional or hidden meanings’ are created and understood.
BCW 303: Discourse Analysis
The module will develop knowledge and skills in analysing texts from a linguistic perspective. It will focus on the power of language use to influence thought and exercise control of social groups within a range of social and cultural contexts.
BCW 304: Writing For Business
This module aims to enable the students to develop knowledge and skills in the area of writing for business. Students will be able to evaluate and apply knowledge and skills to their own work/organisational context. Students will be able to demonstrate their ability to write with a vocational orientation. This will be demonstrated by their involvement with a writing project set in their workplace.
The Application of Communication and Language Skills in Leadership and Management
This module enables you to develop a critical understanding of the key concepts, theories and models of Leadership and Management and evaluate and apply them in your own work/organisational context. You will be provided with opportunities to examine the distinctions between strategic and operational Leadership and Management and will be encouraged to explore the potential tensions of these in practices.
Various modes of assessment will be used in different modules to ensure all aspects of learning are assessed and that you are engaged in different forms of assessment, covering a diversity of learning styles. Assessment:
BCW 301 Dissertation (40 Credits)
Dissertation 100% (8000 words): The Dissertation will encourage self-directed independent study and enable you to accept responsibility for setting your own research and writing goals. It demonstrates commitment, perseverance, self motivation, initiative and critical thinking.
BCW 302: Communicating Meaning (20 Credits)
Assignment 50% (2,500 words or equivalent): The assessments will address figurative language in a textual analysis and metaphorical elements used as communication in everyday lives and in the work place. The case study will enable you to gather your own data, for example: from your working environment, and will allow you to focus your analysis in a contextual environment.
Examination 50% (pre-released question): The purpose of the seen examination is to enable you to gain an understanding of particular topics and will focus on the ability to synthesise, apply and evaluate a range of material in depth. Transferable skills enhanced by examination are: working to deadlines, managing stress and planning.
BCW 303: Discourse Analysis (20 Credits)
Assignment 100% (3000 words): You are encouraged to supply your own data for the assignment. The essay will support the development of understanding of the issues and subject material involved and to understanding relationships between evidence and concepts. It will also enable research and writing skills to be further developed which are useful not only within the degree but beyond the degree context.
BCW 304: Writing For Business (20 Credits)
Coursework 100% Portfolio of work 4000 words or Equivalent: The coursework will form an integral part of the workshops, following the seminars. The completed coursework assessment will be based on an initial business proposal, the creation of artifacts in the form of posters, flyers, leaflets or handbooks, and a supporting commentary, outlining the effectiveness of the materials produced.
The Application of Communication and Language Skills in Leadership and Management (20 Credits)
- Assignment 1: A critical analysis of Leadership and Management styles related to students’ own context and style to include a presentation and a reflective commentary. (1,500 word equivalent weighted at 25 % of the total mark).
- Assignment 2: Production of a log of Leadership and Management exercises which will culminate in a self-reflection that provides a critical analysis of own Leadership and Management Styles. (2,500 word equivalent weighted at 50 % of the total mark).
- Assignment 3: A critical analysis of leadership theories. (1500 words weighted 25% of the total mark).
Teaching and Learning Methods
The BA (Hons) English: Communication at Work is delivered at the University campus on Thursday afternoons and evenings, starting at 12.00pm and finishing at 9.00pm with appropriate rest and meal breaks. The timetabling fulfils the full time study requirements and also allows students to work around the programme. Independent study is required but varies dependent on the module and the time of year and will be advised by Module leaders.
Learning and teaching strategies are designed to be as informal as possible and are based on interactive lecture and seminar sessions. At this stage your learning, you will be required to be autonomous learners in many respects, and this will apply to the Dissertation in particular. Both formative and summative assessments will require you to demonstrate advanced study skills and to use them in the analysis and synthesis of information from a variety of sources. Various modes of assessment will be used in different modules to ensure all aspects of learning are assessed and that you are engaged in different forms of assessment, covering a diversity of learning styles.
Work Placement and Field Trips
There is no work placement required as part of the course.
All staff involved in the delivery of higher education courses within the College are approved to teach the subjects and modules they deliver. The approval process ensures that staff delivering a given programme are appropriately qualified and, where appropriate, possess relevant vocational and industrial experience and professional practice.
Read our tuition fees guide.
You should be aware that there may be additional costs to consider such as optional educational visits and photocopying/printing.
Resources required to achieve the learning outcomes of the programme are provided by the College.
Regulation and Accreditation
This programme is regulated by the Higher Education Funding Council for England (HEFCE).
Terms and Conditions
Read our full terms and conditions for more information.
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